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osp_marketing_tools

by: open-strategy-partners

A Model Context Protocol (MCP) server that empowers LLMs to use some of Open Srategy Partners' core writing and product marketing techniques.

140created 16/01/2025
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📌Overview

Purpose: The OSP Marketing Tools framework aims to enhance technical marketing content creation, optimization, and product positioning using proven methodologies.

Overview: Open Strategy Partners provides a suite of tools designed to work with any LLM client that supports the Model Context Protocol (MCP). These tools facilitate efficient generation of marketing content tailored to technical audiences and improve overall communication of product value.

Key Features:

  • OSP Product Value Map Generator: Creates structured product value maps to effectively convey product worth, including tagline creation, persona development, and feature organization.

  • OSP Meta Information Generator: Generates optimized metadata for web content, focusing on SEO elements such as article titles, meta descriptions, and mobile optimization.

  • OSP Content Editing Codes: Offers a comprehensive content review system using semantic editing codes for improved narrative structure, readability, and technical accuracy.

  • OSP Technical Writing Guide: Provides guidance on creating high-quality technical documents with a systematic approach to content development and accessibility considerations.

  • OSP On-Page SEO Guide: Aims to enhance web content for search engines, covering title and description optimization, content depth enhancement, and technical SEO practices.


Open Strategy Partners (OSP) Marketing Tools for LLMs

A comprehensive suite of tools for technical marketing content creation, optimization, and product positioning based on Open Strategy Partners' proven methodologies. This software is based on the Model Context Protocol (MCP) and is compatible with any LLM client that supports the MCP.

Supported LLM Clients

Read our vision paper on how Agentic AI will benefit marketing.

Features

OSP Product Value Map Generator

Generate structured OSP product value maps that effectively communicate your product's worth and positioning:

  • Tagline creation and refinement
  • Position statements
  • Persona development
  • Value case documentation
  • Feature categorization
  • Validation system for completeness

OSP Meta Information Generator

Create optimized metadata for web content:

  • Article titles (H1)
  • Meta titles and descriptions
  • SEO-friendly URL slugs
  • Search intent analysis

OSP Content Editing Codes

Apply OSP's semantic editing codes for comprehensive content review:

  • Narrative structure analysis
  • Flow enhancement
  • Style optimization
  • Grammar verification
  • Inclusive language guidance

OSP Technical Writing Guide

Systematic approach to creating high-quality technical content:

  • Narrative structure development
  • Flow optimization
  • Style guidelines
  • Quality assurance checklists

OSP On-Page SEO Guide

Comprehensive system for optimizing web content for search engines and user experience:

  • Meta content optimization
  • Content depth enhancement
  • Technical SEO implementation
  • Performance measurement methods

Usage Examples

Value Map Generation

Prompt: "Generate an OSP value map for [Product Name] focusing on [target audience] with the following key features: [list features]"

Meta Information Creation

Prompt: "Use the OSP meta tool to generate metadata for an article about [topic]. Primary keyword: [keyword], audience: [target audience], content type: [type]"

Content Editing

Prompt: "Review this technical content using OSP editing codes: [paste content]"

Technical Writing

Prompt: "Apply the OSP writing guide to create a [document type] about [topic] for [audience]"

Installation

Prerequisites

Windows

  1. Install Claude Desktop or another MCP-enabled AI tool.
  2. Install Python 3.10 or higher.
  3. Install uv.

macOS

  1. Install Claude Desktop or another MCP-enabled AI tool.
  2. Install Python 3.10 or higher.
  3. Install uv.

Configuration

Add the following to your claude_desktop_config.json:

{
    "mcpServers": {
        "osp_marketing_tools": {
            "command": "uvx",
            "args": [
                "--from",
                "git+https://github.com/open-strategy-partners/osp_marketing_tools@main",
                "osp_marketing_tools"
            ]
        }
    }
}

Attribution

This software package implements the content creation and optimization methodologies developed by Open Strategy Partners.

License

This software is licensed under the Attribution-ShareAlike 4.0 International license from Creative Commons.

Contributing

We welcome contributions to improve these tools. Please submit issues and pull requests through our repository.

Support

For questions and support:

  1. Check our documentation
  2. Submit an issue in our repository
  3. Contact Open Strategy Partners for professional consulting